I was born & raised right here in the greatest city in the world, La Mesa. I am 22 years old & can easily say that opening Fitness101 was once only a dream. Putting into perspective what Fitness101 is, & means to me is nearly impossible, but this here is an attempt to put it into words. This exact location, right here on the Blvd (8227 La Mesa Blvd) was once my “picture perfect” thought & idea of where I would want my gym to be one day. As a kid growing up in La Mesa, events like the Oktoberfest, Christmas in the Village, had me constantly walking the Blvd. My days after high school were spent hanging out parked right in front of the Old Boxing Gym & of course, the old Village Gym, just thinking & letting my mind wander about the endless possibilities I can do at this particular spot. A kid can dream right? Those are the thoughts I have opening this place up daily, every morning I feel like that kid dreaming. Like going to Disneyland everyday. Fitness is everything to me, it is my passion & something that has gotten me through the most difficult & traumatic chapters of my life. Going as far as saying it has saved my life would me fair. Being a trainer & helping/ guiding another individual to live a healthier life drives me. Hearing the words from my clients "You changed my life Gio" is what I live for. My goal was always to build a place, an empire, for my clients to be able to call home.
Growing up with no better mentor, my father, one thing he always cemented into my head was that “If you do something you love for a living, you won’t work a day in your life.” I would always nod my head in agreement, but can hear those words more than ever every morning. I was born and raised with a mentality that Faith & Family are everything. My family means the world to me & they are the sole reason I am the driven, motivated person I am today. My Dad, Mom, Brother, and sister are the 4 greatest blessings I was blessed with in this life. I was born and raised in the city of La Mesa, & also spent my childhood weekends on Coast Highway 101, where my Dad & Mom had their own businesses, hence the inspiration & direct influence behind the name, “FITNESS101”.
Opening my own business is a lot more to me than just opening my own gym, this is an example of someone following their passion. Allowing a passion & desire so strong, be the leading force of accomplishing a dream. I believe in life the word “Successful” is determined by an individual following their passion in life, no matter what it may be. Their “Personal Legend” as referred to in “The Alchemist” by Paulo Coelho. “A Personal Legend is your life's spiritual purpose. It's a spiritual calling that awakens a deep desire and passion to live with a sense of purpose for something greater than yourself.” So whether your passion is breeding birds, to opening your own sewing company, to opening your own gym, if you are truly passionate about something, & live your life in happiness because of that, that is a measurement of success to me. Previous to opening my own gym, I was a manager for one of the biggest Corporate gyms in America, 24 Hour Fitness, needless to say all the experience I got from being employed with 24 Hour, truly taught me exactly what I would want my own gym NOT to be like. Fitness101 is an environment everyone looks for.
From the hassle free process of signing up for a membership, to trainers being able to thrive here being independent contractors & managing there own business without corporate America shaving a big percentage off the top, Fitness101 brings something that is truly rare to find in the health & fitness world nowadays. I make sure that my members feel like more than just a number, I am not trying to dig in there pockets, hitting them with initiations fees, annual fees, breathing fees, etc, why should wanting to live a healthier lifestyle be such a hassle? Well that does not exist here at 101.. Everyone that walks into this place is family, we are all rooting for each other. I believe a successful business can only start from the top, it is my responsibility to lead by example.
In addition to owning my own business, I also am a personal trainer, and a REALTOR®. I am a very self motivating person. I do not need much to fire me up & light a fire in me that is hard to stop. From seeing all my Friends & family working out in a gym we can all call home together, to my amazing top notch Personal Trainers, to my 700+ 101 family members, there is nothing that keeps me more motivated than seeing what I have created at Fitness101 La Mesa, & this is only the beginning.
Fun Facts: -Family and my Faith are my biggest blessings
-I am inspired & truly passionate about the sport of Bodybuilding
-I am a die hard Denver Broncos Fan
-I am the biggest Drake fan you will ever meet